Well.... What a year!

At a time of collective reflection, 2025 has given more than most.

This has been a year shaped by hospital corridors and waiting rooms.

By scans, blood tests and long days built around treatment schedules.

By medications, side effects and the kind of exhaustion you don’t see from the outside.

One diagnosis.

Multiple hospital admissions.

Countless appointments.

Many rounds of chemotherapy — including one right at the very end of the year.

There were days filled with fear, uncertainty and deep sadness. Moments where everything felt fragile and overwhelming. At times, it broke me open — but it didn’t break me.

Because 2025 also gave me something else.

It gave me Loop & Lift.

What began as a deeply personal response to carrying a medical device slowly became something bigger. It became a way of reclaiming a small sense of control, dignity and identity at a time when so much felt out of my hands. Designing something practical, thoughtful and unapologetically joyful became an act of resistance, a reminder that function and beauty can coexist, even in the hardest seasons.

But Loop & Lift has never just been about products, it has been about people.

The messages from patients saying “I finally feel like myself again.”

The stories shared quietly in DMs.

The generosity of customers who have bought pouches not just for themselves, but to donate to others.

The kindness, encouragement and solidarity that has grown around this little idea.

In a year that stripped everything back, this community became a source of strength. It reminded me, daily, that resilience is rarely about doing things alone. It’s about connection. About being held, seen and understood.

I know it’s a cliché, but a year like this sharpens your focus on what really matters. Purpose becomes clearer. Values settle. And you realise that even in the most uncertain moments, something meaningful can still be built.

So yes, this has been the hardest year by far. And of course, I wish things were different.

But I’m stepping into 2026 with a full heart and deep gratitude. Gratitude for the people who carried me, supported Loop & Lift, shared their stories, and helped turn something born out of necessity into something rooted in community and care.

Goodbye, 2025.

I’ll never forget you.

My greatest achievement was surviving you, and building something that reminds others they can survive too.

Here’s to 2026.

Together.